themkids. / Art Director, Designer
Casting platform and creative agency • Focused on authentic, diverse representation
Co-founded themkids., a casting platform spotlighting everyday LA residents for editorials, campaigns, and brand collaborations. Designed the brand identity, website, and promotional assets to reflect the platform’s inclusive, street-level approach to talent discovery.
Directed casting photography and creative assets used by partnering brands and editorial teams, positioning themkids. as a trusted source for authentic, diverse representation in fashion and culture-focused projects. Operated under the creative umbrella of WeThem.Us, integrating the platform into larger agency initiatives.
Summary:
Built themkids. into a sought-after casting and creative resource, connecting brands with real, relatable talent that enhanced campaign authenticity.