NTS RADIO - MIXED FRUIT / Artistic Director
Cultural branding for global radio platform • Modular identity system for long-term adaptability
Collaborated with DJ and tastemaker Eddie Junior to develop the brand identity for his NTS Radio show Mixed Fruit. Created a modular system of vintage fruit label–inspired graphics that could be refreshed seasonally across merchandise, social media, and promotional materials while maintaining visual recognition.
Directed art and design from concept through production, ensuring each iteration balanced nostalgic charm with a contemporary edge. Positioned the show as a distinctive cultural presence within NTS’s global audience through a visual language that was instantly recognizable yet adaptable.
Summary:
Built a flexible, ownable brand identity that sustained the show’s visual relevance and cultural appeal.