MILLERSROOM. / Artistic Director, Designer
Boutique fashion brand building • Directed high-profile collaborations and full production lifecycle
Directed brand identity, apparel design, and creative campaigns for one of LA’s most influential boutique fashion labels. Led collaborations with Jordan Brand, Soho House, and Ron Herman, producing exclusive capsule collections that sold through within launch windows. Managed end-to-end sampling and production, coordinating with overseas factories to meet exacting quality standards.
Oversaw e-commerce rollouts, editorial shoots, and retail activations, ensuring brand consistency across every customer touchpoint. Drove steady brand growth and expanded recognition in both local and global markets through a cohesive blend of design, storytelling, and strategic partnerships.
Summary:
Positioned MILLERSROOM as a culturally resonant label with global credibility, leveraging design and partnerships to drive sell-through and sustained brand growth.