HAPPYNOTPERFECT / Art Director
Wellness brand transformation • Unified visual identity across product, digital, and retail
Led a brand transformation for Happy Not Perfect, a mental wellness company focused on mindfulness and emotional health. Reimagined the visual identity, packaging, and digital presence to better connect with a growing global customer base.
Collaborated with product, marketing, and leadership teams to align creative execution with business goals, resulting in a refreshed brand experience across e-commerce, mobile app, and social platforms. Designed high-impact campaigns and collateral that elevated the brand’s market positioning and supported revenue growth through retail partnerships and digital acquisition.
Summary:
Delivered a cohesive, elevated brand presence that strengthened market differentiation and expanded customer engagement across multiple channels.