Cool&Casual Studios / Art Direction, Design
Apparel design for leading vintage reseller • Cultural recognition through high-profile purchase
Commissioned to lead branding, apparel design, and social media creative for one of Los Angeles’ most recognized vintage resellers. Designed a limited-edition tee that drew significant industry attention, including a personal purchase by Virgil Abloh.
Directed concept through production, ensuring the garment blended cultural relevance with retail appeal. Created visual assets and messaging that reinforced the brand’s distinct position in the LA streetwear and vintage market.
Summary:
Elevated Cool & Casual Studios’ cultural profile through design work that resonated with both industry tastemakers and loyal customers.