BEAUTYCON / Art Director
Large-scale cultural event branding • Designed for 20K+ attendees and global social reach
Directed creative for Beautycon, a global cultural movement celebrating beauty, inclusivity, and self-expression. Partnered with internal brand, marketing, and event teams to design and implement large-scale visual systems for the New York and Los Angeles conventions, each drawing 20K+ attendees. Oversaw the creative unification of event environments, stage design, digital assets, and print collateral.
Developed bold, cohesive visual identities that resonated with a diverse, global audience — increasing social engagement, driving onsite activation participation, and reinforcing Beautycon’s standing as a leading voice in beauty and culture.
Summary:
Elevated Beautycon’s flagship events into immersive, high-impact brand experiences that amplified cultural influence and audience connection worldwide.