Advanced Nutrients / Creative Director, Designer
Global product launches + lifestyle brand building • Delivered record profitability and expanded brand reach
Directed brand storytelling, product launches, and merchandise development for Advanced Nutrients, contributing to the most profitable commercial cycle in company history. Built a lifestyle merchandise line — from seasonal apparel collections to campaign photography — that deepened customer loyalty and extended the brand’s cultural footprint beyond the core product line.
Led the global launch of the 8th-generation product line, developing a premium visual identity applied across packaging, product naming, marketing, and retail displays. Partnered with R&D, sales, and compliance teams to ensure readiness in 110+ markets, managing internal and external production partners to deliver an on-time, multi-million-dollar rollout.
Summary:
Positioned Advanced Nutrients as both an industry leader and cultural brand, driving growth in revenue, reach, and customer engagement.