Advanced Labs / Creative Director, Designer
Cannabis CPG brand launch • Built streetwear-inspired identity for multi-state rollout
Launched a cannabis CPG brand under Advanced Nutrients, targeting a new generation of consumers through streetwear-inspired packaging and product design. Built the brand identity from the ground up, applying it across flower jars, apparel, and marketing materials to create a cohesive and recognizable presence.
Directed the integration of retail-ready compliance design with aspirational brand visuals, producing a line that was both regulatory-compliant and commercially compelling. Managed vendor relationships and production timelines for a multi-SKU, multi-state launch, ensuring consistent quality and on-time delivery in a competitive market.
Summary:
Successfully positioned Advanced Labs as a distinctive, culturally relevant cannabis brand with broad retail appeal and a scalable visual system.