Advanced Nutrients / Creative Director, Designer
Global product launches + lifestyle brand building • Delivered record profitability and expanded brand reach
Directed brand storytelling, product launches, and merchandise development for Advanced Nutrients, contributing to the most profitable commercial cycle in company history. Built a lifestyle merchandise line — from seasonal apparel collections to campaign photography — that deepened customer loyalty and extended the brand’s cultural footprint beyond the core product line.
Led the global launch of the 8th-generation product line, developing a premium visual identity applied across packaging, product naming, marketing, and retail displays. Partnered with R&D, sales, and compliance teams to ensure readiness in 110+ markets, managing internal and external production partners to deliver an on-time, multi-million-dollar rollout.
Summary:
Positioned Advanced Nutrients as both an industry leader and cultural brand, driving growth in revenue, reach, and customer engagement.
BEAUTYCON / Art Director
Large-scale cultural event branding • Designed for 20K+ attendees and global social reach
Directed creative for Beautycon, a global cultural movement celebrating beauty, inclusivity, and self-expression. Partnered with internal brand, marketing, and event teams to design and implement large-scale visual systems for the New York and Los Angeles conventions, each drawing 20K+ attendees. Oversaw the creative unification of event environments, stage design, digital assets, and print collateral.
Developed bold, cohesive visual identities that resonated with a diverse, global audience — increasing social engagement, driving onsite activation participation, and reinforcing Beautycon’s standing as a leading voice in beauty and culture.
Summary:
Elevated Beautycon’s flagship events into immersive, high-impact brand experiences that amplified cultural influence and audience connection worldwide.
MILLERSROOM. / Artistic Director, Designer
Boutique fashion brand building • Directed high-profile collaborations and full production lifecycle
Directed brand identity, apparel design, and creative campaigns for one of LA’s most influential boutique fashion labels. Led collaborations with Jordan Brand, Soho House, and Ron Herman, producing exclusive capsule collections that sold through within launch windows. Managed end-to-end sampling and production, coordinating with overseas factories to meet exacting quality standards.
Oversaw e-commerce rollouts, editorial shoots, and retail activations, ensuring brand consistency across every customer touchpoint. Drove steady brand growth and expanded recognition in both local and global markets through a cohesive blend of design, storytelling, and strategic partnerships.
Summary:
Positioned MILLERSROOM as a culturally resonant label with global credibility, leveraging design and partnerships to drive sell-through and sustained brand growth.
Advanced Labs / Creative Director, Designer
Cannabis CPG brand launch • Built streetwear-inspired identity for multi-state rollout
Launched a cannabis CPG brand under Advanced Nutrients, targeting a new generation of consumers through streetwear-inspired packaging and product design. Built the brand identity from the ground up, applying it across flower jars, apparel, and marketing materials to create a cohesive and recognizable presence.
Directed the integration of retail-ready compliance design with aspirational brand visuals, producing a line that was both regulatory-compliant and commercially compelling. Managed vendor relationships and production timelines for a multi-SKU, multi-state launch, ensuring consistent quality and on-time delivery in a competitive market.
Summary:
Successfully positioned Advanced Labs as a distinctive, culturally relevant cannabis brand with broad retail appeal and a scalable visual system.
HAPPYNOTPERFECT / Art Director
Wellness brand transformation • Unified visual identity across product, digital, and retail
Led a brand transformation for Happy Not Perfect, a mental wellness company focused on mindfulness and emotional health. Reimagined the visual identity, packaging, and digital presence to better connect with a growing global customer base.
Collaborated with product, marketing, and leadership teams to align creative execution with business goals, resulting in a refreshed brand experience across e-commerce, mobile app, and social platforms. Designed high-impact campaigns and collateral that elevated the brand’s market positioning and supported revenue growth through retail partnerships and digital acquisition.
Summary:
Delivered a cohesive, elevated brand presence that strengthened market differentiation and expanded customer engagement across multiple channels.
NTS RADIO - MIXED FRUIT / Artistic Director
Cultural branding for global radio platform • Modular identity system for long-term adaptability
Collaborated with DJ and tastemaker Eddie Junior to develop the brand identity for his NTS Radio show Mixed Fruit. Created a modular system of vintage fruit label–inspired graphics that could be refreshed seasonally across merchandise, social media, and promotional materials while maintaining visual recognition.
Directed art and design from concept through production, ensuring each iteration balanced nostalgic charm with a contemporary edge. Positioned the show as a distinctive cultural presence within NTS’s global audience through a visual language that was instantly recognizable yet adaptable.
Summary:
Built a flexible, ownable brand identity that sustained the show’s visual relevance and cultural appeal.
Cool&Casual Studios / Art Direction, Design
Apparel design for leading vintage reseller • Cultural recognition through high-profile purchase
Commissioned to lead branding, apparel design, and social media creative for one of Los Angeles’ most recognized vintage resellers. Designed a limited-edition tee that drew significant industry attention, including a personal purchase by Virgil Abloh.
Directed concept through production, ensuring the garment blended cultural relevance with retail appeal. Created visual assets and messaging that reinforced the brand’s distinct position in the LA streetwear and vintage market.
Summary:
Elevated Cool & Casual Studios’ cultural profile through design work that resonated with both industry tastemakers and loyal customers.
SENSORYDEPT. / Creative Director, Designer
Multidisciplinary brand blending apparel, music, and storytelling
Founded sensoryDEPT as a multidisciplinary project merging apparel, original music, and narrative-driven storytelling. Designed and produced limited-edition garments and accessories, pairing each release with curated playlists and original compositions to create an immersive brand world.
Directed campaign photography, video, and packaging design to maintain a cohesive aesthetic across every touchpoint. Managed the full concept-to-market process for each drop, cultivating a niche but highly engaged community while building brand equity in a competitive cultural space.
Summary:
Established sensoryDEPT as a unique cultural brand experience that deepened audience connection through the fusion of fashion, music, and visual identity.
themkids. / Art Director, Designer
Casting platform and creative agency • Focused on authentic, diverse representation
Co-founded themkids., a casting platform spotlighting everyday LA residents for editorials, campaigns, and brand collaborations. Designed the brand identity, website, and promotional assets to reflect the platform’s inclusive, street-level approach to talent discovery.
Directed casting photography and creative assets used by partnering brands and editorial teams, positioning themkids. as a trusted source for authentic, diverse representation in fashion and culture-focused projects. Operated under the creative umbrella of WeThem.Us, integrating the platform into larger agency initiatives.
Summary:
Built themkids. into a sought-after casting and creative resource, connecting brands with real, relatable talent that enhanced campaign authenticity.